SEO & GEO Specialist

SEO & GEO Specialist

Location:

Hybrid

FTE:

Full time

Summary:

We are looking for a hands-on SEO & GEO Specialist who knows how to build search visibility from the ground up across traditional search engines and AI-driven platforms alike.

SEO & GEO Specialist

We're looking for an SEO & GEO Specialist to join our marketing team at AirHub and help us get in front of the right people. The ones responsible for drone operations at police forces, fire services, water authorities, and critical infrastructure organisations around the world.

Search is changing fast. Ranking on Google still matters, but increasingly our buyers are discovering solutions through AI-driven platforms like Perplexity, ChatGPT Search, and Claude. We need someone who understands both, and who can build and execute on that themselves. No agencies, no outsourcing.

This is a roll-up-your-sleeves role. You will own our search presence, run paid campaigns where needed, and make sure AirHub shows up wherever our buyers are looking.

Our mission

Do you want to use your digital skills to support people who save lives? At AirHub, you actually can.

First responders save lives every day, but they often lack the right technology to do it as effectively as possible. When someone goes missing at sea, when wildfires spread rapidly, or when emergencies unfold, every second counts. At AirHub, we believe that cutting-edge drone technology can be the difference between life and death.

We are a Dutch software company on a mission to empower first responders and public safety organisations with advanced drone solutions. Our Drone Operations Centre enables seamless mission planning, real-time flight control, live video streaming, and AI-powered object detection, all while ensuring full aviation compliance.

If you are passionate about building digital foundations that genuinely make a difference, AirHub is the place for you.

Our team

AirHub currently has 25+ (and growing) employees across product, marketing, development, sales, and operations. It is a remote-first start-up environment with a flat structure, short lines, and a team that genuinely cares about what it builds.

You will be joining our marketing team, reporting directly to the Head of Marketing, and working closely with sales to turn search into a reliable pipeline driver.

What you will do

  • Build and execute SEO and GEO strategies that increase AirHub's visibility across both traditional and AI-driven search platforms, including Google, Perplexity, ChatGPT Search, and Claude.

  • Own technical SEO: site structure, page speed, crawlability, schema markup, and everything that keeps our foundation solid.

  • Conduct keyword research aligned with AirHub's ICP segments and target geographies.

  • Develop and optimise landing pages to support search performance and conversion goals.

  • Manage paid search campaigns across Google and LinkedIn, with a focus on lead quality and ROI.

  • Monitor performance across all channels and translate data into clear reports and concrete recommendations.

  • Grow AirHub's visibility on community and review platforms such as Reddit, G2, and Capterra, where relevant conversations in our target sectors are already happening.

  • Execute everything yourself. This is a hands-on role where you own the work from start to finish.

What we are looking for

  • Based in or willing to relocate to Groningen or the surrounding area.

  • Proven experience in SEO roles, with a strong grasp of both technical SEO and content-driven organic growth.

  • Familiarity with GEO and how AI-driven search platforms index and surface content.

  • Strong working knowledge of tools such as Google Search Console, Google Ads, SEMrush, or similar.

  • Experience in B2B lead generation is a plus.

  • Agency background with hands-on execution experience is a plus.

  • A relevant digital marketing degree or training is preferred.

What will make you successful in this role

  • You get things done yourself. You do not outsource work or rely on agencies to execute for you.

  • You are technically strong and comfortable digging into site audits, structured data, and platform requirements.

  • You combine analytical thinking with a commercial mindset. You care about rankings because you care about pipeline.

  • You stay on top of how search is evolving, particularly the shift towards AI-driven discovery.

  • You can translate performance data into clear conclusions and next steps.

What you will love about this role

  • A domain with genuine search intent. People are actively looking for drone operations software.

  • Real ownership of SEO, GEO, and paid search from day one.

  • A growing content library and website to work with and improve.

  • Flat, informal culture with short lines and direct feedback.

  • 25 vacation days.

  • Hybrid working with our base in Groningen.

Ready to put AirHub on the map?

Join us and help the right organisations find the technology that helps them protect people and critical infrastructure.